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I have a question for you. If I dropped you in the middle of a city you’ve never been to and told you to find a pizza place, what is the first thing you would do? You wouldn't open Instagram. You wouldn't look for a postcard in your mailbox. You would open Google Maps and type "Pizza near me." Now, swap "Pizza" for "Realtor." Every single day, serious buyers and sellers in our market are typing "Real Estate Agent near me" or "Best Realtor in [City Name]" into Google. These

If I scroll through my Instagram feed right now, I can spot a "lazy Realtor" post from a mile away. You know the ones. It’s a generic stock photo of keys in a door with the caption: "Looking to buy or sell? Call me!" Or worse, it’s a blurry screenshot of a Zillow graph that nobody can read, or a holiday graphic that looks like it was made in Microsoft Paint in 1998.